With Tracking Parameters, you can set up UTM parameters and enable Pixel Tracking for Meta, TikTok, and GA4.

Configure UTM Parameters

UTM parameters help you track campaign performance in Google Analytics or any analytics tool that supports URL parameters.

Fill in the fields according to your campaign setup:

• UTM Source → Where the traffic is coming from (e.g. facebook, newsletter)

• UTM Medium → The marketing channel (e.g. social, email, cpc)

• UTM Campaign → The name of your campaign (e.g. summer_sale_2024)

• UTM Content → Optional, to differentiate creative elements (e.g. banner, logolink)

• UTM Term → Optional, for paid search keywords (e.g. running+shoes)

Once applied, these parameters will automatically append to your Ninja Link URL, ensuring clean & consistent analytics data in Google Analytics.

Enable Pixel Tracking

Pixels allow you to track conversions, engagement, and ad performance from social and ad platforms.

You can enable and configure the following:

• Meta Pixel → Enter your Pixel ID and select an event type (e.g. PageView, Lead, Purchase)

• Google Analytics 4 (GA4) → Enable tracking with your Measurement ID

• TikTok Pixel → Enter your Pixel ID and select an event type (e.g. PageView, Lead, Purchase)

Pixels automatically fire when visitors click your Ninja Link. All events are logged to the respective ad platforms.

Save and Test

After configuring UTM parameters and pixels, click Save Changes.

Then, test your setup by clicking your link and checking:

• The UTM tags appear correctly in your URL

• The pixel events fire (use Meta Pixel Helper, TikTok Pixel Helper, or GA4 DebugView)